Overview
Purpose
Build Revenue by helping customers navigate rough waters by supplying them with the equipment and/or guides they need to safely head down the river.
Audience
Who are the Target Customers?
The target customers are young adults between 18-35 yrs old with interests in sporting.
What do they expect to find or what questions will be answered by them accessing the website?
They expect to find supported locations, guide reviews, booking features, and rates.
How will my audience usually access my site?
They will access my site on their mobile phones.
Branding
Website Logo
Style Guide
Color Palette
- Indigo Dye
- - 124E78
- Cream
- - F0F0C9
- Amber
- - F2BB05
- Syracuse Red Orange
- - D74E09
Palette URL: https://coolors.co/124e78-f0f0c9-f2bb05-d74e09
Typography
Headings Example Font
Ultra Static
Josefin Sans Regular 400
Colored Callout Example Font
Josefin Sans Regular 400
Navigation
Wireframes
Home Page Wireframe
About Us Page Wireframe
